Setting SMART Objectives

The ability to set stretching, realistic and achievable targets is an essential behaviour for high performing managers. In the past, I have found that goals and objectives can be so large that they can be hard to tackle and almost impossible for employees to achieve. Having business goals and knowing ‘where’ you want to get to is important, but it is equally important to know ‘how’ you are going to get there and keep track of your progress. The SMART acronym for objective setting became popular in mid 1950’s and I still like to use this today as it provides a simple formula to remember and a tick list which is easy to understand.

What are SMART objectives?

S – Specific: Objectives should be focused on the goal and include an action. For example ‘Produce, achieve, develop, implement”

M – Measurable: It is important for objectives to be measurable to allow you to identify whether or not they have been achieved.  The outcome of the objective should be able to be expressed as a number, percentage or frequency. A measurable objective will allow you to say whether the objective or target has been achieved and how many times.

A – Agreed: Objectives should be agreed at the outset. Agreed objectives will act as a motivator as employees will be more committed and ready to invest in an objective which they have agreed to.

R – Realistic: For objectives to be realistic, it is important to consider the skills and resources that are available. Whilst stretching objectives can motivate, if an objective is unlikely or impossible to achieve this will reduce motivation and commitment.

T- Timely: It is important to set a specific time by which the objective should be achieved. This also emphasises the need for measurable and realistic targets. Deadlines can act as a motivator (providing they are realistic) as they help to focus effort to the task at hand.

When SMART objectives become SMARTER

SMART objectives will provide a good framework to work towards hitting goals and they will allow you to identify whether you are on the right track.  However, more recently the SMART acronym has been extended and become SMARTER by adding on two more important characteristics:

E – Energising: Objectives and the process of setting them, should be energising. SMARTER objectives will help to create an engaged and motivate workforce, who understands the business goal and how, individually, they can play their part in achieving it.

R – Reviewed: It is important that objectives are reviewed at the agreed time.  If objectives have a long timeframe, it may be beneficial to review the objectives at specific milestones along the way.  By reviewing the objectives you can identify what has been learned and what could be done better next time.  If objectives have been met or exceeded, it is important to recognise and reward this so that the individual feels valued and appreciated.

One of the most important things to remember when setting objectives, is to keep them simple, easy to understand and achievable. To illustrate the benefits of SMART objectives, consider this ‘not so SMART’ objective:

‘To expand the offering of the business to include two new services and one new product line.’

This objective is too big, not at all specific, measurable, achievable, realistic or timely. It is necessary to break the objective down against each of the SMART characteristics to create a more easily understood and effective objective. After doing so, you may come up with an objective like this:

‘Develop two new services that will benefit 30% of existing client database and be attractive to encourage five prospective clients to engage with business by the end of the current financial year.’

This objective is now far more attractive and real. You could continue to develop the objective further and break it into even more manageable chunks, by focusing on each new service line specifically.

The above example clearly shows the merits of SMART and SMARTER objectives.  If you have set SMARTER objectives, they will be more easily understood by everyone involved and will give your team a good understanding of how they fit into the wider business plan and contribute towards the business goals.

SMART objectives will help to create a motivated, committed and focused workforce which will increase productivity and deliver results.

If you would like to know more about how to integrate SMART objective setting into your workforce, please email debbie@peptalk-uk.com

Why apprenticeships are good for your business

An apprenticeship is a way for young people and adult learners to earn while they learn; in a real job gaining real qualifications.

Businesses benefit from growing their own talent and creating a highly motivated and skilled workforce.

The benefits of apprenticeships are:

  • They are a tried and tested way to recruit new staff, perhaps retrain, or upskill existing staff or people returning to work after a break;
  • The apprentice learns while they earn!
  • On the job training means minimum disruption to day to day business activity whilst getting the maximum impact;
  • Apprenticeships can be tailored to specific job roles making them flexible to the meet needs of your business;
  • Engaging young people and encouraging them to take up apprenticeships and continual professional development will assist your business with its plan for succession – hopefully your business will not suffer with an aging workforce;
  • Train up the future managers in your business;
  • Become an employer that inspires a future generation by passing on skills and experience;
  • Help improve your product or service with apprentice input;
  • Apprenticeships boost productivity to business by on average £214 per week.

An apprenticeship can take between one and five years to complete, depending on the role.  There are three levels of apprenticeship available:

  • Intermediate level apprenticeship (level 2) – equivalent to 5 A*- C GCSE’s;
  • Advanced level apprenticeship (level 3) – equivalent to 2 A-levels;
  • Higher level apprenticeship (level 4 and above).

There has never been a better time to hire an apprentice.  There is a wealth of support and assistance available to business to make sure they hire the right apprentice for them.

Where to start:

  • Choose a training provider to deliver the apprenticeship programme that is right for your business;
  • Recruit the apprentice (the training provider can help you here);
  • Develop a training plan which reflects the apprentice’s need and yours;
  • Engage with the apprentice and ensure their needs and yours are met;

More information on how to hire an apprentice is available at: www.gov.uk/take-on-an-apprentice/overview.

During the apprenticeship:

  • Provide on-site training to support the apprentice. Most of the training will be on-the-job, working with a mentor to learn specific skills. Off-the-job training is provided by the training provider either in the workplace, or through day/block release away from the workplace.
  • Review and test the progress of an apprentice and provide feedback to them and their training provider

Apprenticeships are highly regarded within business. On completion of an apprenticeship, 90% of apprentices remain in employment with just over 70% staying with the same employer.   If you are considering  growth in your business and thinking about how to integrate young people into your workforce, then please contact me for some help and guidance debbie@peptalk-uk.com or 0792 700 8440.

Thought provoking workshop in Melksham aims to reduce stress plus improve leadership and management skills

Two Wiltshire experts, Debbie Pepler of Peptalk and Matt Hill of Matt Hill Systema, have designed a workshop which will be delivered on Wednesday 16th March 2016 from 9.30am-4.30pm at the Melksham Town Hall.

Business owners and senior managers attending this workshop will:
• Learn how your body reacts in a stressful situation and what stress triggers to look out for in others;
• Have opportunities to discuss real situations and problems in the business; and
• Come away realising what is important to them and the business.

Not only do Matt and Debbie talk the talk, they have both walked the walk during their careers. They are experts on these topics and bring to you not just theory, but real scenarios and opportunities.

Located in Westbury, Debbie is a business coach  with more than 25 years hands on business experience – she has felt the pain business owners and senior managers feel with leadership and management challenges.

A full time instructor of Systema, based in Melksham, Matt offers an ancient martial art which has evolved into a complete health system. His clients report improvements after just one session of learning how to perform better under stress. He blends practical experience of some of the most stressful corporate and military environments with teaching experience at all ages and levels from children to FTSE board level executives.

Debbie says, “I see a lot of stressed business owners and managers, and am frequently asked about how best to manage stress in the workplace. Having an expert like Matt on board is fantastic as he brings together martial arts with his previous parachute regiment experience and corporate background and we integrate these with the principles of leadership and management.”

Prices to attend this workshop are £99.00 per person.

If you would like to book a place or require further information, please book here, or contact:

Discussing Leadership and Management on BBC Radio Wiltshire

Following the news that the managers of the French Rugby Team, Swindon Town Football Club and Leeds United Football Club had lost their positions, Debbie was invited to comment on the Simeon Courtie show on BBC Radio Wiltshire Tuesday 20th October 2015.

Listen here to Debbie talking about important aspects of leadership and management.

What are the essentials of leadership?

A leader creates an environment where people consistently perform to the best of their ability. Some of us are natural leaders, whereas the rest of us have to learn how to lead.

To be a great leader, you need to be many things. To achieve that, there are a number of essentials required. For instance:

Giving a clear sense of direction. If you don’t know where you are going, how do you know when you get there, or what path to take?
Understanding who the customer is. Who really is the customer? A customer is the recipient of a good, service or product. They could be internal or external.
Communicating clearly. What is it you are trying to tell them. If they get it wrong – perhaps they didn’t understand.
Being flexible. Accept change and implement it.
Taking risks but not to the detriment of your department or business.
Building a strong team around you. Have clear goals and objectives from the start. Delegate and regularly review. Respect advice and suggestions.
Listening with humility (be open to what you are hearing) and acting with courage. Be brave.
Earning reward through building trust. Build a culture of competence, honesty and reliability along with good communication and common vision.
Becoming a leader requires time and patience. If you would like some help, or your business would like a Leadership and Management course delivered to suit your business needs, then email info@peptalk-uk.com for more information.

This course is suited to existing managers, directors, these new to management or senior supervisors.